A Game-Changing Tool for Charities to Revolutionise Fundraising.
As in other burgeoning areas of fundraising, where every dollar can be life-saving, charities have to take every edge they can get.
Enter the Charity CRM (Customer Relationship Management) system, a tool that will ‘engage donors like never before’ and ‘create new ways to maximise donations’.
In this increasingly computerised world, it’s time that charities considered the potential of a charity CRM and make fundraising as automated as possible.
New fundraising methods are no longer a thing of the future, but a necessity in our digital era. The good old days of fundraising are gone forever – the time when charity fundraising consisted of a few phonecalls and mailers along with a bunch of face-to-face meetings with prospective donors. Technology is opening up new, exciting fundraising opportunities for charities, but in order to capitalise on these, you need a charity CRM system.
At a basic level, a charity CRM will be a database that stores information about your supporters, records all the interactions you have with them, and then allows you to analyse that data and make decisions based on the insights you gain. With it, you can segment donors, personalise to them, and run tailored appeals.
A charity CRM should enable you to communicate more effectively with your donors, which will lead to increased donor retention rates and higher donation amounts.
Another major benefit of using a charity CRM is the opportunity to apply data analytics to improve fundraising success. We know that donor segmentation is an absolute game-changer in this regard. Through segmentation, charities can determine important donor demographics, interests, and giving history. Armed with this information, organisations can compose highly personalised, tailored and persuasive fundraising appeals based on a donor’s previous giving history.
Gone are the days of generic, one-size-fits-all requests for support.
A charity CRM will enable charities to deliver personalised messages that resonate with the hearts and minds of their supporters.
Furthermore, a charity CRM system helps with campaign management, enabling organisations to run multiple fundraising campaigns at the same time. Shelter could run a crowdfunding campaign at the same time as a peer-to-peer fundraising campaign, for example, and the CRM would give them a detailed overview of how each campaign was tracking, allowing them to see how well each campaign was performing, and to adapt in real-time with data-driven changes.
This level of agility and adaptability is essential in a rapidly evolving fundraising landscape.
Some of you mightM is an expense that can’t be justified because at the end it is taking money away from the core mission of the organisation. In simple words, it is money spent for a job that could have been done without a technology. To you I say, that while the concept itself can be right, there’s a lot to be gained from a good return on investment
Through automating and streamlining manual processes, time and resources that are freed up can be put to better use in meaningful programmes and initiatives. A charity CRM is not just an expense; it is an investment in the future of the impact and sustainability of your charity.
But that’s not all. A charity CRM is not just for fundraising – it is a donor management system. With this system, charities can cultivate and steward relationships fully, tracking everywhere a donor has interacted with the organisation, allowing you to seize opportunities to engage, thank and demonstrate impact.
This approach, which personalises the donor stewardship experience, can strengthen ties to the organisation and build donor loyalty that will lead to more support for years to come.
A charity CRM is a tool that helps charities fundraise in a more effective way as we move into an increasingly digital world.
It transforms legacy fundraising tactics into data-driven giving initiatives, individualised messaging and targeted movements. Using new tech and investing in a charity CRM system can open your organisation to a new world of fundraising and lasting social impact.
The time is ripe to do so, and we should act accordingly, and harness technology for charitable purposes wherever possible.
This post is sponsored by infoodle charity management software
